More play, less wait. Improving compliance & customer onboarding experience

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About PointsBet

PointsBet is an international, cutting edge online sportsbook operator.

PointsBet is one of the largest online bookmaker platforms in Australia, with global growth continuing to new markets. PointsBet offers both traditional fixed odds betting and the world’s most exciting sports betting format, Spread Betting - where winnings or losses aren’t fixed, but depend on how correct a bet is. 

Unsurprisingly, in the past year they have seen remarkable growth in active users on their platform, which boasts an outstanding user experience as a result of relentless focus and investment in the technology that underpins it.
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Annual verifications
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Uplift in pass rates
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Customer verification
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Reduction in fraud

The challenge

PointsBet was experiencing a high drop off during onboarding and high financial loss due to fraud.

IMG Fraud Integration
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Single vendor bottleneck
High proportion of customers who failed real-time verification.
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Manual review processes
Impact to their team due to lengthy manual review processes.
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Highly regulated industry
Compliance across markets was key due to local regulations.
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Global expansion limitations
PointsBet were looking to grow international.

The FrankieOne solution

FrankieOne was able to solve this challenge for PointsBet by providing a single connection to the identity and AML ecosystem that led to a 15% increase in customers onboarded to their platform. Importantly, to meet the change in regulation FrankieOne was able to integrate quickly and on a global scale, supporting their international operations and expansion strategy and enabling the same frictionless experience that has led to their success in existing markets.

Single Connection

Through a single commercial agreement and connection PointsBet benefited by gaining access to hundreds vendors and data sources.

AML & Peps

PointsBet was enabled to rapidly conduct anti-money laundering (AML) and politically exposed persons (PEPs) checks.

Automated risk profiles

FrankieOne enabled PointsBet to orchestrate and automate their customer onboarding through risk based workflows. 

Business continuity

By leveraging FrankieOne's unique cascade system that integrates multiple data vendors, PointsBet was able to maintain checks even when other vendors experienced failures.






Automation for scale

PointsBet was able to automate and orchestrate their customer verification end to end, reducing the need for manual review and onboarding more customers, faster.

“Getting customers onboard to their chosen device is paramount to our business, especially at peak race or game events where volumes increase substantially. FrankieOne has enabled us to significantly improve straight through pass rates, with risk based decisioning that gives us confidence we know who our high risk customers are. The flexibility of knowing we can add new vendors with the ‘flick of a switch’ in new markets, or if regulation changes - as it recently did - is reassuring.”

Nick Fahey - Chief Commercial Officer & Co-founder

Interested in individual verification?