Orchestration or illusion?
10 questions to ask before you sign
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Free Guide
Evaluation Checklist
Most vendor evaluations focus on coverage and price. They miss the question that actually costs you money later: what happens when your business changes.
New market. New product. A vendor's own platform getting sunset or replaced. These are the moments that reveal whether you bought real orchestration or a stack of things called a platform. Ask these questions before you sign, not after.
What's Inside
✓ 10 questions to put to any vendor, with what a good answer looks like
✓ How to tell orchestration from a bundle before you sign, not after
✓ The commercial questions most vendors avoid answering in writing
✓ A checklist you can send straight to your shortlist
A Sneak Peek
Three of the ten. The rest are in the guide.
01 Orchestration vs single source
Is your provider actually orchestrating across multiple data sources and vendors, or routing everything to one?
02 Adding a market or product
Does that need a new contract, a new integration, or both?
03 When a platform is retired
What notice do you get and who pays for the migration?
One integration. Four wins.
Four customers who replaced a stack of point solutions with orchestration. Here's what it moved.